ECommerce and Email Marketing go together. When you manage an online store, you have the option of marketing the store in the way you wish to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Import AWeber List Into Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.
It is attainable to discover information like CTA when you change one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. How To Import AWeber List Into Mailchimp
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you won’t feel the anxiety. They accept these file types when importing:
You have the decision of using a pre-generated subject line or creating your own. If you create one, you need to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Import AWeber List Into Mailchimp
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) How To Import AWeber List Into Mailchimp
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.