ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Import Subscribers To AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and can be used as the one for any future newsletters.
It is attainable to discover details like CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. How To Import Subscribers To AWeber List
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and you won’t feel the stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or making your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Import Subscribers To AWeber List
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How To Import Subscribers To AWeber List
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.