ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store however you would like to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Insert Picture In AWeber Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be utilized as the basis to send out future email campaigns.
It is attainable to discover information like CTA when you change one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. How To Insert Picture In AWeber Form
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process so you won’t feel the stress. It will accept these types of files when they import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Insert Picture In AWeber Form
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Insert Picture In AWeber Form
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.