ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store the way you want to.
On paper, it could sound simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Install An AWeber Form On WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for future email campaigns.
It’s possible to find details such as CTA in the event that you change one particular aspect of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. How To Install An AWeber Form On WordPress
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them. It will speed up the process so you won’t feel the anxiety. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How To Install An AWeber Form On WordPress
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) How To Install An AWeber Form On WordPress
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.