ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Install AWeber Api Using Xampp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and will be used as the one for future newsletters.
There is a possibility of locating data like CTA when you change a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Install AWeber Api Using Xampp
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds the process and you don’t have to stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Install AWeber Api Using Xampp
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see where they came from. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) How To Install AWeber Api Using Xampp
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.