ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store the way you want to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Install AWeber Newsletter Extension
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used as the one for any future emails.
It is attainable to discover data like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How To Install AWeber Newsletter Extension
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Install AWeber Newsletter Extension
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Install AWeber Newsletter Extension
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.