ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store in the way you wish to.
In writing, this might seem easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Integrate AWeber And Leadpages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is utilized as the basis for future emails.
It’s possible to find details such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. How To Integrate AWeber And Leadpages
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to tension. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Integrate AWeber And Leadpages
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Integrate AWeber And Leadpages
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.