ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store however you would like to.
On paper, it might seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Integrate AWeber On Leadpages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be used as the one to send out future newsletters.
It’s possible to find information such as CTA when you alter a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. How To Integrate AWeber On Leadpages
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so that you don’t experience the stress. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Integrate AWeber On Leadpages
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Integrate AWeber On Leadpages
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.