ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the ability to promote your store however you would like to.
On paper, it might seem easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Integrate AWeber Text Editor In Html
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA when you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Integrate AWeber Text Editor In Html
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
You can choose between using an already-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Integrate AWeber Text Editor In Html
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they come from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How To Integrate AWeber Text Editor In Html
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.