How To Integrate AWeber With Facebook

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the power to market the store the way you want to.

On paper, it might appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How To Integrate AWeber With Facebook

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.

How To Integrate AWeber With Facebook

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat. There aren’t all templates for email that work with RSS feeds.

So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future newsletters.

There is a possibility of locating details such as CTA in the event that you change a particular part or design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. How To Integrate AWeber With Facebook

When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It will speed the process and you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How To Integrate AWeber With Facebook

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you’ll create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) How To Integrate AWeber With Facebook

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber have customer support?

They can. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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