ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the option of marketing the store the way you want to.
In writing, this might appear simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Integrate AWeber With Leadpages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based in HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
So when you choose the template, make sure to find one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used to determine the best option to send out future email campaigns.
There is a possibility of locating information such as CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. How To Integrate AWeber With Leadpages
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. It speeds the process and that you don’t experience the tension. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Integrate AWeber With Leadpages
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) How To Integrate AWeber With Leadpages
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.