How To Integrate AWeber With Mailchimp

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store however you would like to.

On paper, it may seem simple, but it’s not. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Integrate AWeber With Mailchimp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.

How To Integrate AWeber With Mailchimp

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a caveat. Not all email templates can be used with RSS feed.

If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be used to determine the best option to send out future newsletters.

It’s possible to find information like CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.

The workaround they have at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. How To Integrate AWeber With Mailchimp

When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. This speeds the process and you don’t have to stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Integrate AWeber With Mailchimp

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll develop.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) How To Integrate AWeber With Mailchimp

What is Aweber?

An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber provide customer support?

They do. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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