ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.
It may seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Integrate AWeber With Wishlist Member
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates can be used with RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used as the one to send out future newsletters.
It’s possible to find details such as CTA when you alter a particular part or design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. How To Integrate AWeber With Wishlist Member
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so you won’t feel the anxiety. It will accept these types of files for import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Integrate AWeber With Wishlist Member
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) How To Integrate AWeber With Wishlist Member
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.