ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.
It could sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Integrate Zoom Webinar Link In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and will be used as the one for future emails.
It’s possible to find data like CTA in the event that you change an element in the layout. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Integrate Zoom Webinar Link In AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you won’t feel the anxiety. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How To Integrate Zoom Webinar Link In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Integrate Zoom Webinar Link In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.