ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store in the way you wish to.
On paper, it could appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Link An Affiliate Link To AWeber Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is used as the one to send out future emails.
There is a possibility of locating data such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. How To Link An Affiliate Link To AWeber Link
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process so you won’t feel the tension. They will accept the following file types for import:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Link An Affiliate Link To AWeber Link
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Link An Affiliate Link To AWeber Link
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.