ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.
In writing, this might appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Link AWeber To Opt In Box On My Website
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option for any future newsletters.
It’s possible to find details like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish you could use Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. How To Link AWeber To Opt In Box On My Website
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so you don’t have to tension. It will accept these types of files when they import:
You can choose between using a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. How To Link AWeber To Opt In Box On My Website
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How To Link AWeber To Opt In Box On My Website
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.