ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store in the way you wish to.
On paper, it may seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Link Lead Box To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for future newsletters.
There is a possibility of locating details such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. How To Link Lead Box To AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them. It speeds the process and you don’t have to stress. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Link Lead Box To AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Link Lead Box To AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.