ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Make A Csv File Of Your Email Contacts From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based on HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can change the color, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for any future email campaigns.
There is a possibility of locating information like CTA in the event that you change an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Make A Csv File Of Your Email Contacts From AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed the process and you won’t feel the tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or making your own. If you create one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How To Make A Csv File Of Your Email Contacts From AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Make A Csv File Of Your Email Contacts From AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.