ECommerce and Email Marketing go together. In running an online store, you have the power to market the store the way you want to.
In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Make A Email Opt In On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one for future emails.
It’s possible to find information like CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. How To Make A Email Opt In On AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Make A Email Opt In On AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Make A Email Opt In On AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.