ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the option of marketing the store the way you want to.
It may sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Make A Horizontal Opt-In In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
So when you choose the template, make sure to find one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and will be used as the one to send out future emails.
It is attainable to discover details like CTA when you alter one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Make A Horizontal Opt-In In AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. While you can manually input the information, it’s possible to import them. It will speed the process and you won’t feel the tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Make A Horizontal Opt-In In AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. Not too much, and you can get the best out of the campaign you make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Make A Horizontal Opt-In In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.