ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the option of marketing the store however you would like to.
It could sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Make A Lightbox In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be used as the one for future emails.
It is attainable to discover information such as CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. How To Make A Lightbox In AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process , so you won’t feel the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Make A Lightbox In AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Make A Lightbox In AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.