ECommerce and Email Marketing go together. In running your own online shop, you’ll have the power to market the store however you would like to.
It may sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Make A Splash Page For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you change a particular part in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, and so on. How To Make A Splash Page For AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files when importing:
You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How To Make A Splash Page For AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Make A Splash Page For AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.