ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
In writing, this might sound simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Make A Squeeze Page With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for future email campaigns.
It is attainable to discover details like CTA when you alter an element or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Make A Squeeze Page With AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you don’t have to tension. They will accept the following file types when they import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Make A Squeeze Page With AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Make A Squeeze Page With AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.