ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
It may seem easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Make A Template For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be used as the one for any future emails.
There is a possibility of locating information like CTA when you change a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. How To Make A Template For AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Make A Template For AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) How To Make A Template For AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.