ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the option of marketing the store however you would like to.
On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Make An Opt In Downloadable With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and can be used as the one for any future email campaigns.
It is attainable to discover details such as CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. How To Make An Opt In Downloadable With AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s possible to import them. It will speed the process and that you don’t experience the tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Make An Opt In Downloadable With AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) How To Make An Opt In Downloadable With AWeber
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.