ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the power to market the store in the way you wish to.
On paper, it might seem simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Make AWeber Not Go To Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option to send out future emails.
It is attainable to discover data like CTA when you alter an element or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. How To Make AWeber Not Go To Spam
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Make AWeber Not Go To Spam
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Make AWeber Not Go To Spam
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.