ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store however you would like to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Make AWeber Popups
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.
There is a possibility of locating information like CTA when you change an element of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. How To Make AWeber Popups
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to anxiety. It will accept these types of files when they import:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How To Make AWeber Popups
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Make AWeber Popups
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.