ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Make AWeber Signup Form Questions Mandatory
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be used as the one for any future newsletters.
It is attainable to discover data like CTA in the event that you change one particular aspect or design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. How To Make AWeber Signup Form Questions Mandatory
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them. This speeds up the process , so you won’t feel the tension. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Make AWeber Signup Form Questions Mandatory
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Make AWeber Signup Form Questions Mandatory
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.