ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
It may sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Make Caption For Image In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with RSS feed.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future email campaigns.
It’s possible to find data like CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. How To Make Caption For Image In AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and you don’t have to anxiety. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Make Caption For Image In AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Make Caption For Image In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.