ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store the way you want to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Make Email End Up In Inbox With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is used to determine the best option to send out future email campaigns.
It is attainable to discover details such as CTA when you change an element or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Make Email End Up In Inbox With AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Make Email End Up In Inbox With AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Make Email End Up In Inbox With AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.