ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store the way you want to.
On paper, it may sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Make It So Your Email Sign Up Give The Most Recent Post AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one for future email campaigns.
It is attainable to discover information like CTA when you alter an element or design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Make It So Your Email Sign Up Give The Most Recent Post AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Make It So Your Email Sign Up Give The Most Recent Post AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Make It So Your Email Sign Up Give The Most Recent Post AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.