ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store the way you want to.
In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Make Paid Courses With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option for future email campaigns.
There is a possibility of locating information like CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. How To Make Paid Courses With AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process , so you don’t have to stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Make Paid Courses With AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How To Make Paid Courses With AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.