ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store the way you want to.
In writing, this may seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Make Recaptcha Key In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be utilized as the basis to send out future emails.
It is attainable to discover information such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. How To Make Recaptcha Key In AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the information, it’s easy to transfer them. It speeds up the process , so you don’t have to stress. They accept these file types when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Make Recaptcha Key In AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Make Recaptcha Key In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.