How To Make Seperate Mailing Lists In AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store the way you want to.

On paper, it may appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber How To Make Seperate Mailing Lists In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.

How To Make Seperate Mailing Lists In AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh style. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.

So when you choose a template, be sure you choose one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for future email campaigns.

It is attainable to discover data like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you get will be useful for future campaigns. Depending on what they do, you can make use of Aweber for better results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. How To Make Seperate Mailing Lists In AWeber

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process , so you won’t feel the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Make Seperate Mailing Lists In AWeber

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) How To Make Seperate Mailing Lists In AWeber

What exactly is Aweber?

An email-based marketing service is a must for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber have support for customers?

They do. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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