ECommerce and Email Marketing go together. If you own the online business, you’ll have the ability to promote your store the way you want to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Make Sure AWeber Emails Get Inboxed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one to send out future newsletters.
It’s possible to find information like CTA in the event that you change an element of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. How To Make Sure AWeber Emails Get Inboxed
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you don’t have to anxiety. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. How To Make Sure AWeber Emails Get Inboxed
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Make Sure AWeber Emails Get Inboxed
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.