ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store the way you want to.
On paper, it might appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Make The AWeber List Avaible For Leadpage
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and can be used to determine the best option to send out future emails.
It’s possible to find details such as CTA in the event that you change an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Make The AWeber List Avaible For Leadpage
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed the process and that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Make The AWeber List Avaible For Leadpage
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) How To Make The AWeber List Avaible For Leadpage
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.