ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store the way you want to.
It may appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Members Automatically Wish List Member AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based in HTML templates. Being a platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used as the one for future email campaigns.
There is a possibility of locating information like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. How To Members Automatically Wish List Member AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and you won’t feel the stress. They accept these file types when they import:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Members Automatically Wish List Member AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Members Automatically Wish List Member AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.