ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store in the way you wish to.
On paper, it may sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Move A Caompaign In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used to determine the best option to send out future newsletters.
There is a possibility of locating data such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. How To Move A Caompaign In AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to anxiety. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Move A Caompaign In AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) How To Move A Caompaign In AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.