ECommerce and Email Marketing go together. When you manage an online store, you’ll have the option of marketing the store the way you want to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Move Message From Drafts To Edit AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates work with RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be used as the one for any future newsletters.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Move Message From Drafts To Edit AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. They accept these file types when they import:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To Move Message From Drafts To Edit AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Move Message From Drafts To Edit AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber have customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.