ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Partner With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for any future newsletters.
There is a possibility of locating details such as CTA in the event that you change an element in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. How To Partner With AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them. It will speed up the process , so that you don’t experience the stress. They accept these file types for import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Partner With AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) How To Partner With AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.