ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store the way you want to.
On paper, it could appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Prevent Autoreply When Adding Subscribers AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it can be utilized as the basis for any future emails.
There is a possibility of locating data like CTA when you alter an element of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. How To Prevent Autoreply When Adding Subscribers AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Prevent Autoreply When Adding Subscribers AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) How To Prevent Autoreply When Adding Subscribers AWeber
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.