ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store however you would like to.
On paper, it could seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Prevent AWeber Newsletter Signup Spam
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber Features
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.
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Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. Some email template templates work with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of the email marketing system at the very least.
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AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
A/B Testing
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be utilized as the basis to send out future newsletters.
It’s possible to find data such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Data Segmentation
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
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Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
Marketing Automation
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. How To Prevent AWeber Newsletter Signup Spam
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so you don’t have to stress. It will accept these types of files for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the option of using a pre-generated subject line , or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Prevent AWeber Newsletter Signup Spam
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
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Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
Free Plan
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
Pro Plan
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
Conclusion
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
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Most Frequently asked questions (FAQs) How To Prevent AWeber Newsletter Signup Spam
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.