How To Promote Membership With AWeber Newsletter

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store however you would like to.

In writing, this might sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How To Promote Membership With AWeber Newsletter

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.

How To Promote Membership With AWeber Newsletter

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

If you run a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.

There’s a caveat. There aren’t all templates for email that work with RSS feeds.

So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.

You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future email campaigns.

It’s possible to find details such as CTA when you alter an element or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.

The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Promote Membership With AWeber Newsletter

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. This speeds up the process so you won’t feel the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Promote Membership With AWeber Newsletter

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll create.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently asked questions (FAQs) How To Promote Membership With AWeber Newsletter

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.

Does Aweber offer customer support?

They offer it. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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