ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store however you would like to.
It might appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Put A Custom Template Back In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and is used as the one to send out future newsletters.
There is a possibility of locating information like CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. How To Put A Custom Template Back In AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
You have the option of using a pre-generated subject line or making your own. If you create one, you must wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Put A Custom Template Back In AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) How To Put A Custom Template Back In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.