ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store however you would like to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Put Your Facebook Pages On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used as the one for future newsletters.
It is attainable to discover information such as CTA when you alter one particular aspect or design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Put Your Facebook Pages On AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process , so you don’t have to tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How To Put Your Facebook Pages On AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Put Your Facebook Pages On AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.