ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store the way you want to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Remove Inactive Subscribers In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make certain to select one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be used to determine the best option for any future emails.
There is a possibility of locating data like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. How To Remove Inactive Subscribers In AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. How To Remove Inactive Subscribers In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How To Remove Inactive Subscribers In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.