ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Reset The Followup Series In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for future email campaigns.
It’s possible to find details like CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Reset The Followup Series In AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. It speeds up the process , so you don’t have to stress. They accept these file types when importing:
You have the option of making use of an already-generated subject line or making your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Reset The Followup Series In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Reset The Followup Series In AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.