ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Restart Follow Up Messages In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used to determine the best option to send out future email campaigns.
It is attainable to discover data such as CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. How To Restart Follow Up Messages In AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them. It speeds the process and you won’t feel the stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Restart Follow Up Messages In AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they come from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Restart Follow Up Messages In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.