ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
It might appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Run An AWeber Reengagement Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it can be used to determine the best option to send out future emails.
There is a possibility of locating information such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. How To Run An AWeber Reengagement Campaign
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to stress. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Run An AWeber Reengagement Campaign
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Run An AWeber Reengagement Campaign
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.