ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store the way you want to.
On paper, it might appear straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Save Email As A Template AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. As a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option for future email campaigns.
It is attainable to discover information such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. How To Save Email As A Template AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to anxiety. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Save Email As A Template AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Save Email As A Template AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.